Journey of brand transformation from €12M to:

€34M

Ernest, the founder of OTOOSTUDIO, worked as a Visual Designer at TheyDo during a crucial period of the company’s evolution. TheyDo was undergoing a major rebranding to establish itself as a leader in journey management, aiming for a contemporary, warm, and accessible brand image. Initially guided by the creative agency KOTO, Ernest took over creative direction when the project was about 60% complete, leading the final stages of the rebrand. His responsibilities included a full website redesign and aligning all external and internal communications with the new visual identity.

Role/Services:
Brand design
Marketing design
Web design
Creative Direction

website

re-design

Central to the re-brand was completely re-designing the website from the ground up. Aside from the aim of making the website more attractive to users, potential customers, talent and investors:

Conversion rates do not drop significantly design and create components so they are intuitive for the marketing team to build landing pages in Storyblok (CMS system).

Both aims were achieved – conversion rates increased!

product
abstracts

At TheyDo, creating clear product abstracts was essential to our visual and brand strategy. We simplified complex journey management software features into user-friendly insights, making it easier for users to understand and utilize the product. These designs also effectively showcased the product’s value from a marketing perspective.

marketing

collateral

At TheyDo, creating clear product abstracts was essential to our visual and brand strategy. We simplified complex journey management software features into user-friendly insights, making it easier for users to understand and utilise the product. These designs also effectively showcased the product’s value from a marketing perspective.

brand book

An essential artefact of this branding project was the brand book. A company guide on how to apply the new brand consistently. Guides on how to use illustration, iconography, do’s and don’ts of brand application, logo variations, typography, templates, design assets and documentation on where to find design and brand assets. All this is essential to create a unified and memorable brand experience.