Big Cat x Plume – Tandem

When a renowned chef decided to open his first outside-of-London restaurant we were excited to create the teaser campaign. The challenge was that the restaurant’s multi-room interior was under construction, the menu hadn’t yet been created and the chef’s name was embargoed.

There is art to great cookery and beautiful interior design so with this in mind we expressed the Tandem experience through our art. Translating each uniquely themed room into a simple scene around which coloured bursts of ink flaunt and fuse. The set of images was used on the website and social media channels to capture the imagination and create excitement of what was to come.

Art direction: Ernest Otoo

Photography: Andrew Pilsbury

Graphic design: Big Cat

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5k

Pre-launch

registrations

via website

4

Sold out

events in

under 1hr

450

VIP &

preview

guests

100%

Booked at

weekends for

6 weeks post-launch

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Big Cat x Plume – Tandem