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North & Soul

 

North & Soul – a yoga hub – embraced the challenges present by COVID-19 with an overhaul of the visual identity as well as digitisation of its core services via a new website and online media streaming platform. 

 

A combination of bold type and vibrant colours, with psychedelic influences, uniquely re-define North & Soul in a way unconventional within the yoga world.

 

 

Outcomes:

Surpassed user subscriptions KPI by 200% within their first month.

North & Soul and poster designs featured on ITV news.

 

 

Visual Identity & Design:  Ernest Otoo
Motion: Ernest Otoo
Website Design: Ernest Otoo
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