This project comes after a 3 year period in which this brand has grown organically from a small gathering of like-minded people exploring electronic music in unique spaces into a brand, recognised across the country for its creative and immersive approach to after hour events.
I was tasked with creating a new visual identity inspired by and rooted in the ethos of the brand, at a pivotal moment in the timeline of their beloved project.
Photography . Design . Retouching . Art Direction . Branding